Adobe is becoming a bigger business opportunity for resellers
Businesses are under pressure to produce more content, move faster and make better use of AI. For IT resellers and managed service providers (MSPs), that creates an opportunity to take Adobe Creative Cloud Pro for teams to a much wider audience — and the Black Friday and Cyber Monday promotions give customers an added reason to act.
Adobe Creative Cloud Pro for teams: Up to 55% off
Adobe's Black Friday and Cyber Monday promotions give partners a timely opportunity.
Eligible first-time commercial subscribers purchasing Creative Cloud Pro for teams through authorised Adobe resellers can receive up to 55% off under the promotion, subject to the applicable terms and conditions.
The offer is available through Adobe VIP Marketplace and requires a 12-month subscription commitment. The discount applies to the first year only, with subscriptions renewing at the then-current standard price unless changed or cancelled.
The promotional windows are:
- Black Friday: 13–27 November 2026.
- Cyber Monday: 28 November–6 December 2026.
The promotion is an opportunity for you to give your customers a compelling reason to evaluate their creative software requirements.
The Adobe opportunity for resellers
The opportunity starts with looking beyond the customers who traditionally buy creative software.
Creative Cloud Pro for teams can be relevant to organisations with dedicated design teams, but also to businesses where creative work is spread across departments or handled by people whose primary role isn't design.
For resellers and MSPs, that opens up several potential routes to market.
Existing customers with growing content demands
Businesses producing more digital campaigns, video, social media content and sales materials may be struggling to keep pace. Creative Cloud Pro for teams gives them access to a broader set of creative tools and AI-assisted workflows.
SMBs without dedicated creative resources
Smaller businesses often need professional-looking content but lack the budget for a large marketing or design team. Adobe's combination of creative applications and AI tools can help them develop and adapt content more efficiently.
Customers experimenting with generative AI
Some businesses are already exploring standalone AI tools to produce images, video and other marketing assets. This creates an opportunity to discuss how Adobe's integrated creative AI capabilities could fit into their existing workflows, alongside the need for appropriate governance and oversight.
Customers looking to consolidate creative tools
Where teams rely on a mix of applications and individual subscriptions, partners can explore whether a team-based Adobe solution would provide a better fit, with centralised licence administration, shared libraries and control of company creative assets.
The commercial value lies in identifying a genuine customer need and connecting it to a solution — rather than simply adding another licence to an account.
The team at Hammer Distribution are on hand to talk you through it
As an Adobe Approved Distributor, Hammer Distribution helps UK channel partners navigate Adobe licensing, renewals and ordering, with dedicated support and expertise to help identify opportunities for customer growth.
Whether you're exploring Creative Cloud Pro for teams with an existing customer, looking to expand your Adobe offering or preparing for the Black Friday and Cyber Monday promotions, Hammer can help you understand the opportunity and take the next step.
Ready to explore the Adobe opportunity?
Email us to chat through it